Veritas News
Make the Technology Work for You
September 8, 2011
Make the Technology Work for You |
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Southwest Florida BUSINESS TODAY September 2011: By Charles Ingram |
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United Airlines had a commercial during a previous recession where the head honcho of a company was addressing his staff and telling them they had just been fired by one of their oldest customers, who said, "We don't don't know you anymore..." He bemoans the insertion of "Technology" into business relationships (darn those phones and fax machines-it's a 1990 commercial). Then he hands out a huge stack of airline tickets to the assembled group, and ells them to go see all of their customers face to face.
The fact that it is a self-serving message from United Airlines, doesn't make it wrong.
There is nothing intrinsically wrong with any of the ubiuitous business technologies we see in the marketplace. Our firm uses nearly all of them and they assist with communication, fulfullment, efficiency, security, and a host of other necessary tasks we perform to assist the business operations of our clients. But particularly in the businsses services industry, I think it is incumbent on us to make sure that any new technology we are using is being deployed "purposefully" and that we are able to point to the way it is benefiting the companies who depend on us. Anything less, and you've crossed from owning the technology to having the technology own you. more |
